In a country where marketing expertise is increasingly vital …
Understanding Strategic Route to Market
A masterclass focused on comprehensive understanding of Route to Market (RTM) strategy and operations, from effective distribution systems to channel segmentation and portfolio mapping.
Instructor
BMA
- Description
- Curriculum
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Programme Overview A masterclass focused on comprehensive understanding of Route to Market (RTM) strategy and operations, from effective distribution systems to channel segmentation and portfolio mapping. Programme Synopsis This intensive program provides a deep dive into all aspects of route to market strategy and execution. Participants will gain comprehensive understanding of how to design, implement, and optimize distribution networks and channel strategies to maximize market coverage and sales effectiveness. Who Should Apply
- Sales Supervisors and Managers
- Commercial Managers
- Trade Marketing Managers
Admission Criteria
- Current role involving distribution strategy or execution
- Minimum of 3 years in sales or commercial roles
- Responsibility for channel performance or strategy
Duration
3 Days
Mode of Delivery
Live Hybrid (In-person with virtual participation options)
Unique Selling Propositions
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Comprehensive coverage of all RTM components
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Distribution network assessment tools
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Channel economics models
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Market-specific RTM case studies
Course Start
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1
RTM strategy development -
2
Effective distribution systems (EDS)
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3
Channel segmentation methodologies
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4
Portfolio mapping and optimization
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5
Direct vs. indirect distribution models
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6
Distribution cost optimization
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7
Channel partner selection
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8
Distribution network design
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9
Last-mile delivery strategies
Q: Will this help us redesign our current RTM strategy?
A: Yes, the program provides frameworks and methodologies for evaluating and redesigning RTM approaches.
Q: Does this address e-commerce and digital distribution channels?
A: The program covers traditional and emerging channels including e-commerce and digital distribution models.
Q: What is the fee for this program?
A: The fee is N220,000 per participant.
Duration
3 Days
Mode of Delivery
Live Hybrid (In-person with virtual participation options)
Unique Selling Propositions
Â
-
Comprehensive coverage of all RTM components
-
Distribution network assessment tools
-
Channel economics models
-
Market-specific RTM case studies
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Stars 3
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Stars 2
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