Marketing Science and Data Analytics Programme

Programme Overview

A cutting-edge programme designed to transform marketing professionals into data-driven strategists, combining advanced analytical techniques with strategic marketing insights.

Programme Synopsis

This intensive two-day programme provides a comprehensive exploration of marketing science, equipping participants with the skills to leverage data analytics for superior marketing decision-making and strategic planning.

Who Should Apply

• Brand Managers
• Marketing Managers
• Product Managers
• Insight Managers
• Marketing Analytics Professionals
• Digital Marketing Specialists
• Business Intelligence Professionals
• Marketing Strategy Leaders

Admission Criteria

1. Minimum of 2 years of marketing or data-related experience
2. Basic understanding of statistical concepts
3. Bachelor’s degree in Marketing, Business, Statistics, or related field
4. Strong analytical thinking skills
5. Intermediate computer literacy
6. Proficiency in English

Mode of Delivery

• Live Hybrid Learning 
  • In-person sessions at BLIM Place
  • Simultaneous online streaming
  • Interactive workshops
  • Hands-on data analysis sessions
  • Expert-led discussions
  • Recorded sessions for review

Unique Selling Propositions

1. Comprehensive marketing analytics training
2. Practical, implementation-focused learning
3. Led by industry data experts
4. Hands-on analytical skill development
5. Real-world case study integration
6. Cutting-edge marketing science insights

Investment

• Programme Fee: ₦355,000
• Includes: 
  • Full programme access
  • Comprehensive course materials
  • Lunch and refreshments
  • Certificate of completion
  • Post-programme analytics support