Mastering Brand Positioning Strategy

Programme Overview

A laser-focused, intensive programme designed to equip marketing professionals with advanced skills in developing and implementing strategic brand positioning that drives competitive differentiation and market success.

Programme Synopsis

This two-day immersive experience transforms how professionals approach brand strategy, providing a deep dive into the art and science of creating compelling, distinctive brand positioning that resonates with target audiences and drives business performance.

Who Should Apply

• Brand Managers
• Marketing Managers
• Product Managers
• Marketing Strategy Professionals
• Brand Strategy Consultants
• Marketing Leaders
• Entrepreneurs with brand development responsibilities

Admission Criteria

1. Minimum of 2 years of marketing or brand-related experience
2. Current role in brand management or marketing strategy
3. Bachelor’s degree in Marketing, Business, or related field
4. Strong analytical and creative thinking skills
5. Demonstrated interest in strategic brand development
6. Proficiency in English

Duration

• Total Programme Length: 2 Days
• Time: 9:00 AM – 5:00 PM
• Total Contact Hours: 16 hours

Mode of Delivery

• Live Hybrid Learning 
  • In-person sessions at BLIM Place
  • Simultaneous online streaming
  • Interactive workshops
  • Case study analyses
  • Group projects
  • Expert-led discussions

Unique Selling Propositions

1. Practical, implementation-focused learning
2. Led by industry experts
3. Comprehensive positioning framework
4. Interactive and collaborative approach
5. Real-world case study integration
6. Personalized feedback and mentorship

Investment

• Programme Fee: ₦250,000
• Includes: 
  • Full programme access
  • Comprehensive course materials
  • Lunch and refreshments
  • Certificate of completion
  • Post-programme support