In a country where marketing expertise is increasingly vital …
Key Account Management
A specialized program focused on principles, frameworks, and models for effectively managing strategic key accounts to maximize value and build long-term partnerships.
Instructor
BMA
- Description
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Programme Overview
A specialized program focused on principles, frameworks, and models for effectively managing strategic key accounts to maximize value and build long-term partnerships.
Programme Synopsis
This training provides participants with comprehensive understanding of key account management strategies. From identifying and qualifying key accounts to developing account plans and building strategic relationships, participants will learn how to maximize value from their most important customers.
Who Should Apply
- Sales Supervisors and Managers
- Commercial Managers
- Trade Marketing Managers
- Sales Directors
Admission Criteria
- Current responsibility for managing key accounts
- Minimum 3 years sales experience
- Experience with B2B sales relationships
Course Starts
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1
Key account identification and selection -
2
Account profiling and analysis
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3
Strategic account planning
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4
Relationship mapping and stakeholder management
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5
Value proposition development
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6
Negotiation for strategic partnerships
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7
Account team organization
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8
Account profitability analysis
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9
Joint business planning approaches
Q: Is this program suitable for B2C sales professionals?
A: While primarily designed for B2B contexts, the principles can be adapted for managing strategic B2C relationships.
Q: Will the program cover global account management?
A: Yes, the program includes perspectives on managing international and global accounts.
Q: What is the fee for this program?
A: The fee is N350,000 per participant.
Duration
3 Days
Mode of Delivery
Live Hybrid (In-person with virtual participation options)
Unique Selling Propositions
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Strategic account planning tools
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Relationship mapping frameworks
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Value quantification methodologies
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Account growth strategies
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