In a country where marketing expertise is increasingly vital …
Applied Marketing Foundation Programme (AMFP)
The Applied Marketing Foundation Programme (AMFP) is a comprehensive entry-level training designed to equip marketing rookies with fundamental marketing principles and practical skills.
- Description
- Curriculum
- FAQ
- Notice
- Reviews
Programme Overview
The Applied Marketing Foundation Programme (AMFP) is a comprehensive entry-level training designed to equip marketing rookies with fundamental marketing principles and practical skills. This programme serves as a critical launching pad for aspiring marketing professionals, providing a solid foundation for future career growth.
Programme Synopsis
AMFP is an intensive 4-Saturday programme that transforms marketing novices into confident, skilled marketing professionals. Participants will gain a comprehensive understanding of marketing principles, frameworks, and practical applications across various business contexts.
Who Should Apply
- Marketing Interns
- Assistant Brand Managers
- Fresh Graduates
- Students pursuing marketing careers
- Professionals transitioning into marketing roles
- Entry-level marketing team members
- Entrepreneurs seeking marketing foundational knowledge
Admission Criteria
- Recent graduate or currently studying marketing-related field
- Passion for marketing and brand management
- Basic understanding of business concepts
- Strong communication skills
- Analytical mindset
- Enthusiasm for learning and professional development
Mode of Delivery
- Live Hybrid LearningÂ
- In-person sessions at BLIM Place
- Simultaneous online streaming
- Interactive workshops
- Group assignments
- Practical case studies
- Recorded sessions for review
Unique Selling Propositions
- Comprehensive foundational marketing training
- Practical, application-focused curriculum
- Taught by industry experts
- Hybrid learning flexibility
- Networking opportunities
- Career guidance and support
Investment
- Programme Fee: ₦300,000
- Includes:Â
- Full programme access
- Course materials
- Lunch and refreshments
- Certificate of completion
- Post-programme career guidance
Curriculum Breakdown
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1
Module 1: Introduction to Marketing and Brand Management Principles -
2
Module 2: Marketing Frameworks Across Business Models
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3
Module 3: Marketing Mix Demystification
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4
Module 4: Consumer Behaviour Principles
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5
Module 5: Marketing Research Fundamentals
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6
Module 6: Consumer Insight Extraction and Application
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7
Module 7: Digital Marketing Introduction
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8
Module 8: Marketing Measurement and Metrics
Q1: Do I need prior marketing experience?
A: No, this programme is designed for beginners and entry-level professionals.
Q2: What career support is provided?
A: We offer:
- Career counselling
- CV workshop
- Job placement support
- Alumni network access
- Career counselling
- CV workshop
- Job placement support
- Alumni network access
Q3: Can I get a payment plan?
A: Yes, flexible payment options are available.
Q4: What technology do I need?
A:
- Laptop or computer
- Internet connection
- Basic digital literacy
- Laptop or computer
- Internet connection
- Basic digital literacy
Q5: Will I get a certificate?
A: Yes, participants receive a BLIM Certificate of Completion.
Application Process
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Complete online application
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Submit educational/professional background
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Short motivational essay
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Optional interview
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Admission notification
Application Deadline: Two weeks before programme commencement Next Cohort Start Date: [Insert Date]
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Your Marketing Journey Starts Here with BLIM
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Investment
Â
-
Programme Fee: ₦300,000
-
Includes:Â
-
Full programme access
-
Course materials
-
Lunch and refreshments
-
Certificate of completion
-
Post-programme career guidance
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