In a country where marketing expertise is increasingly vital …
Trade Marketing Masterclass
A comprehensive masterclass exposing participants to strategic tools and frameworks required for effective channel member management and trade marketing excellence.
- Description
- Curriculum
- FAQ
- Notice
- Reviews
Programme Overview
A comprehensive masterclass exposing participants to strategic tools and frameworks required for effective channel member management and trade marketing excellence.
Programme Synopsis
This program provides in-depth understanding of trade marketing principles and practices. Participants will learn how to develop and implement effective trade marketing strategies that enhance channel relationships, optimize product visibility, and drive sales through various trade channels.
Who Should Apply
- Sales Supervisors and Managers
- Commercial Managers
- Trade Marketing Managers
Admission Criteria
- Current role involving trade marketing responsibilities
- Minimum of 2 years experience in sales or marketing
- Involvement in channel management or trade activities
Q: Is this program suitable for those new to trade marketing?
A: While covering advanced concepts, the program establishes fundamentals making it valuable for professionals transitioning into trade marketing roles.
Q: Does this cover modern trade and traditional trade approaches?
A: Yes, the program addresses strategies for all trade channels including modern trade, general trade, and specialty channels.
Q: What is the fee for this program?
A: The fee is N275,000 per participant.
Duration
3 Days
Mode of Delivery
Live Hybrid (In-person with virtual participation options)
Unique Selling Propositions
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Practical trade marketing tools
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Channel-specific strategies
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In-store execution planning templates
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Trade promotion effectiveness frameworks
Stars 5
0
Stars 4
0
Stars 3
6
Stars 2
0
Stars 1
0
