In a country where marketing expertise is increasingly vital …
FAQ
Advanced Brand Management Programme (ABMP)
A: While 3-5 years of experience is preferred, exceptional candidates with demonstrated potential may be considered.
A: Participants need:
- Stable internet connection
- Laptop or computer
- Basic digital literacy
- Webcam and microphone for online interactions
A: Yes, we offer flexible payment options. Contact our programme coordinator for details.
A:
- Online application
- Resume screening
- Optional interview
- Final selection based on potential and fit
A:
- Alumni network access
- Ongoing mentorship
- Job placement support
- Continued learning resources
CMO Strategic Leadership Bootcamp (CSL)
A: No. We welcome aspiring CMOs, senior marketing leaders, and executives with strategic marketing responsibilities.
A: Participants need:
- High-performance laptop
- Advanced digital collaboration tools
- Strong internet connectivity
- Professional video conferencing setup
A: Yes. We offer corporate group discounts for multiple participants from the same organization.
A:
- Comprehensive application review
- Professional background screening
- Optional strategic leadership assessment
- Interview with programme directors
- Selective cohort formation
A:
- Exclusive alumni leadership network
- Ongoing strategic mentorship
- Access to advanced leadership resources
- Quarterly leadership roundtables
Applied Marketing Foundation Programme (AMFP)
A: No, this programme is designed for beginners and entry-level professionals.
A: We offer:
- Career counselling
- CV workshop
- Job placement support
- Alumni network access
A: Yes, flexible payment options are available.
A:
- Laptop or computer
- Internet connection
- Basic digital literacy
A: Yes, participants receive a BLIM Certificate of Completion.
Mastering Brand Positioning Strategy
A: While the programme is advanced, motivated professionals with foundational marketing knowledge can benefit.
A: Participants will receive pre-programme reading and a preliminary assignment to maximize learning.
A: Yes, participants receive personalized feedback during workshops and group activities.
A:
- Laptop
- Strong internet connection
- Digital collaboration tools
A:
- Follow-up mentorship session
- Access to resources
- Alumni network connection
Marketing Innovation Bootcamp
A: No, the programme is designed for professionals from various backgrounds interested in innovation.
A: Participants will receive pre-programme reading and a preliminary innovation challenge.
A: Yes, participants receive personalized feedback during workshops and innovation projects.
A:
- Laptop
- Strong internet connection
- Digital collaboration tools
A:
- Follow-up mentorship session
- Innovation resource access
- Alumni network connection
Product Management Programme (PMP)
A: Basic technology understanding is helpful but not mandatory. The programme is designed to be accessible to professionals from various backgrounds.
A: Participants will receive pre-programme reading and a preliminary product challenge.
A: Yes, participants receive personalized feedback during workshops and product development projects.
A:
- Laptop
- Strong internet connection
- Basic understanding of digital tools
A:
- Follow-up mentorship session
- Product management resource access
- Alumni network connection
Marketing Science and Data Analytics Programme
A: Basic statistical understanding is helpful. The programme is designed to be accessible to marketing professionals with varying analytical backgrounds.
A: The programme covers Excel, basic R, and Python. No prior programming experience is required.
A: Yes, participants receive personalized feedback during workshops and data analysis projects.
A:
- Laptop with Excel
- Strong internet connection
- Basic statistical software (free versions provided)
A:
- Follow-up mentorship session
- Analytics resource access
- Alumni network connection
Digital Transformation and AI Integration Programme
A: No, the programme is designed for business leaders with varying technical expertise. Basic digital literacy is sufficient.
A: Participants will receive pre-programme reading and a preliminary digital transformation assessment.
A: Yes, participants receive personalized feedback during workshops and digital strategy projects.
A:
- Laptop
- Strong internet connection
- Basic digital collaboration tools
A:
- Follow-up mentorship session
- Digital transformation resource access
- Alumni network connection
Creative Marketing Masterclass
A: No, the programme is designed for marketing professionals from various backgrounds with an interest in creativity.
A: Participants will receive pre-programme reading and a preliminary creative challenge.
A: Yes, participants receive personalized feedback during workshops and creative projects.
A:
- Laptop
- Strong internet connection
- Basic creative collaboration tools
A:
- Follow-up mentorship session
- Creative marketing resource access
- Alumni network connection
Marketing Communication and Storytelling Masterclass
A: The programme is designed for professionals with some communication experience, but motivated individuals can benefit.
A: Participants will receive pre-programme reading and a preliminary storytelling challenge.
A: Yes, participants receive personalized feedback during workshops and communication projects.
A:
- Laptop
- Strong internet connection
- Basic communication and collaboration tools
A:
- Follow-up mentorship session
- Communication resources access
- Alumni network connection
Sales Capability Acceleration Programme (SCAP)
A: SCAP is more strategic and advanced, focused on management-level sales strategies rather than basic selling techniques.
A: Yes, the program includes specific modules on forecasting methodologies.
A: The fee is N220,000 per participant.
Strategic Territory and Distributor Management
A: Yes, the program covers strategies for various territory types including urban, rural, and mixed markets.
A: Absolutely, the program includes specific modules on distributor performance management and improvement.
A: The fee is N250,000 per participant.
Trade Marketing Masterclass
A: While covering advanced concepts, the program establishes fundamentals making it valuable for professionals transitioning into trade marketing roles.
A: Yes, the program addresses strategies for all trade channels including modern trade, general trade, and specialty channels.
A: The fee is N275,000 per participant.
Understanding Strategic Route to Market
A: Yes, the program provides frameworks and methodologies for evaluating and redesigning RTM approaches.
A: The program covers traditional and emerging channels including e-commerce and digital distribution models.
A: The fee is N375,000 per participant.
Sales Managers' Bootcamp
A: Extremely hands-on, with over 70% of time spent on practical exercises, simulations, and application activities.
A: Yes, participants receive post-program support including check-in sessions and implementation guidance.
A: The fee is N450,000 per participant.
Sales Reporting and Data Analytics
A: Basic Excel knowledge is sufficient; the program will build on this foundation with specific sales analytics applications.
A: Yes, the program includes modules on analyzing and interpreting CRM data for sales insights.
A: The fee is N300,000 per participant.
Leading High Performing Sales Force
A: This program focuses specifically on leadership aspects rather than the comprehensive management skills covered in the bootcamp.
A: The program is designed for experienced sales leaders; new managers would benefit more from the Sales Managers’ Bootcamp.
A: The fee is N500,000 per participant.
Key Account Management
A: While primarily designed for B2B contexts, the principles can be adapted for managing strategic B2C relationships.
A: Yes, the program includes perspectives on managing international and global accounts.
A: The fee is N350,000 per participant.
Leveraging Technology for Sales
A: No, the program is designed for sales professionals without technical backgrounds.
A: The program focuses on principles and approaches rather than specific vendor solutions, making the content applicable across platforms.
A: The fee is N300,000 per participant.
Understanding Sales Budget Planning
A: No, the program is specifically designed for sales professionals without financial expertise.
A: Yes, the program includes specific modules on building and defending sales budgets.
A: The fee is N350,000 per participant.
Leading with Emotional Intelligence
A: Research consistently shows that leaders with high emotional intelligence drive significantly better business outcomes through enhanced team engagement, reduced turnover, and improved collaboration.
A: Absolutely. While some aspects may come more naturally to certain individuals, EI can be developed through awareness, practice, and feedback.
A: The fee is N180,000 per participant.
Business Leadership and Corporate Reputation Management
A: While PR is a component, this program takes a more holistic leadership view of reputation as a strategic business asset.
A: Yes, digital reputation management, including social media, is a key component of the curriculum.
A: The fee is N250,000 per participant.
Business Operations Mastery Bootcamp (BOMB)
A: Yes, startups will benefit from establishing strong operational foundations, though some content may need to be scaled to your current size.
A: The program includes operational finance fundamentals, focusing on the financial aspects of operations management.
A: The fee is N650,000 per participant.
Media Management and Connection Planning
A: While the program is targeted at managers and directors, junior staff with media responsibilities can benefit from the foundational knowledge provided.
A: Yes, the program covers an integrated approach to media planning across all channels.
A: The fee is N300,000 per participant.