In a country where marketing expertise is increasingly vital …
Sales Reporting and Data Analytics
A specialized program focused on developing capabilities in business data diagnosis, mapping, and interpretation to enhance sales decision-making and performance management.
Instructor
BMA
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Programme Overview
A specialized program focused on developing capabilities in business data diagnosis, mapping, and interpretation to enhance sales decision-making and performance management.
Programme Synopsis
This training equips participants with the skills to effectively leverage data for sales insights and decision-making. From collecting and analyzing sales data to creating meaningful visualizations and reports, participants will learn how to transform raw data into actionable sales intelligence.
Who Should Apply
- Sales Supervisors and Managers
- Commercial Managers
- Trade Marketing Managers
Admission Criteria
- Current role involving sales reporting or analytics
- Basic understanding of sales metrics
- Responsibility for sales performance measurement or evaluation
Q: Do I need advanced Excel skills for this program?
A: Basic Excel knowledge is sufficient; the program will build on this foundation with specific sales analytics applications.
Q: Will this cover CRM analytics?
A: Yes, the program includes modules on analyzing and interpreting CRM data for sales insights.
Q: What is the fee for this program?
A: The fee is N300,000 per participant.
Duration
2 Days
Mode of Delivery
Live Hybrid (In-person with virtual participation options)
Unique Selling Propositions
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Practical data analysis techniques
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Dashboard development tools
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Reporting templates
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Performance visualization frameworks
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