In a country where marketing expertise is increasingly vital …
Sales Capability Acceleration Programme (SCAP)
- Description
- Curriculum
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Programme Overview
An advanced program focused on strategic understanding of contemporary sales models, frameworks, and theories to help sales professionals exceed their targets.
Programme Synopsis
SCAP is designed to accelerate sales capabilities through in-depth exploration of modern sales methodologies. Participants will gain strategic insights into sales frameworks that drive performance improvement and customer engagement in today’s competitive marketplace.
Who Should Apply
- Sales Supervisors
- Sales Managers
- Distributor Managers
Admission Criteria
- Minimum of 2 years sales experience
- Current supervisory or management role
- Responsibility for sales team performance
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1Advanced sales methodologies (Consultative, Solution, Value-based)
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2Sales funnel optimization
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3Customer journey mapping
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4Sales team motivation and performance management
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5Competitive selling strategies
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6Account planning frameworks
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7Sales forecasting techniques
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8Customer retention strategies
Duration
3 Days
Mode of Delivery
Live Hybrid (In-person with virtual participation options)
Unique Selling Propositions
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Contemporary sales frameworks adapted to African markets
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Practical application through case studies
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Peer learning opportunities
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Performance improvement planning