In a country where marketing expertise is increasingly vital …
Advanced Brand Management Programme (ABMP)
The Advanced Brand Management Programme (ABMP) is a rigorous, project-based training designed to transform marketing professionals into strategic brand leaders.
Instructor
BMA
- Description
- Curriculum
- FAQ
- Notice
- Reviews
Programme Overview
The Advanced Brand Management Programme (ABMP) is a rigorous, project-based training designed to transform marketing professionals into strategic brand leaders. This intensive programme bridges theoretical knowledge with practical application, equipping participants with cutting-edge brand management skills.
Programme Synopsis
ABMP is a comprehensive 12-week journey that delves deep into the intricate world of brand strategy, positioning, and management. Participants will engage in real-world case studies, develop actionable brand strategies, and gain insights from industry experts who have shaped some of Africa’s most successful brands.
Who Should Apply
- Brand Managers
- Marketing Managers
- Product Managers
- Marketing Professionals seeking advanced brand management skills
- Mid-level marketing executives aiming for strategic roles
- Entrepreneurs with brand development responsibilities
Admission Criteria
- Minimum of 2 years of marketing or brand-related experience
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Current role in marketing, brand management, or product management
- Strong analytical and creative thinking skills
- Proficiency in English
- Demonstrated passion for brand strategy and innovation
Curriculum Breakdown
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1
Marketing Leadership -
2
Brand and Marketing Fundamentals
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3
Marketing Finance and Brand Profitability
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4
Marketing Insight and Innovation Management
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5
Marketing Communication Development
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6
Market Visit and Trade Immersion
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7
Media Management and Connection Planning
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8
Brand Planning and Execution
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9
Digital Marketing Integration
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10
Marketing Measurement and Metrics
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11
Preparation for project Defence
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12
Final Project Presentation to the Assessment Board
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13
Graduation Ceremony and Presentation of Certificates
Other Things to Note
Q1: Is prior marketing experience mandatory?
A: While 3-5 years of experience is preferred, exceptional candidates with demonstrated potential may be considered.
Q2: What are the technology requirements?
A: Participants need:
Stable internet connection
Laptop or computer
Basic digital literacy
Webcam and microphone for online interactions
Stable internet connection
Laptop or computer
Basic digital literacy
Webcam and microphone for online interactions
Q3: Can I get a payment plan?
A: Yes, we offer flexible payment options. Contact our programme coordinator for details.
Q4: What is the selection process?
A:
- Online application
- Resume screening
- Optional interview
- Final selection based on potential and fit
- Online application
- Resume screening
- Optional interview
- Final selection based on potential and fit
Q5: What support is available after the programme?
A:
Alumni network access
Ongoing mentorship
Job placement support
Continued learning resources
Alumni network access
Ongoing mentorship
Job placement support
Continued learning resources
Investment
Â
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Programme Fee: ₦645,000 (VAT inclusive)
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Includes:Â
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Full programme access
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Course materials
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Lunch and refreshments
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Certificate of completion
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Application Process
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Complete online application
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Submit professional resume
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Pay application fee
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Attend optional interview
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Receive admission decision
Application Deadline: Two weeks before programme commencement Next Cohort Start Date: Feb, 2025
Transform Your Brand Management Career with BLIM
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