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Marketing Communication and Storytelling Masterclass
- Description
- Curriculum
- FAQ
- Notice
- Reviews

Programme Overview
An intensive two-day programme designed to revolutionize how marketing professionals approach communication and storytelling, providing advanced techniques to create compelling narratives that drive brand engagement and business results.
Programme Synopsis
This masterclass explores the strategic art of communication and creative storytelling, equipping participants with sophisticated tools to craft narratives that resonate, inspire, and drive meaningful connections between brands and audiences.
Who Should Apply
- Brand Managers
- Marketing Managers
- Creative Directors
- Media Managers
- Digital Marketing Professionals
- Communication Specialists
- Content Creators
- Public Relations Professionals
Admission Criteria
- Minimum of 2 years of marketing or communication experience
- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- Strong written and verbal communication skills
- Demonstrated ability to craft engaging narratives
- Creative thinking capabilities
- Proficiency in English
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1Module 1: Foundations of Strategic Communication
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2Module 2: Narrative Development Techniques
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3Module 3: Multi-Channel Communication Strategies
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4Module 4: Creative Storytelling in Marketing
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5Module 5: Advanced Communication Technologies
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6Module 6: Practical Communication and Storytelling Workshop
- Laptop
- Strong internet connection
- Basic understanding of digital tools
- Follow-up mentorship session
- Product management resource access
- Alumni network connection
Mode of Delivery
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Live Hybrid Learning
In-person sessions at BLIM Place
Simultaneous online streaming
Interactive workshops
Storytelling exercises
Expert-led discussions
Recorded sessions for review
Unique Selling Propositions
Comprehensive communication and storytelling training
Practical, implementation-focused learning
Led by industry communication experts
Strategic narrative development
Real-world case study exploration
Cutting-edge communication techniques
Investment
Â
Programme Fee: ₦300,000
Includes:Â
Full programme access
Comprehensive course materials
Lunch and refreshments
Certificate of completion
Post-programme communication support























