Curriculum
Applied Marketing Foundation Programme (AMFP)
Curriculum Breakdown
0/8
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Module 1: Introduction to Marketing and Brand Management Principles
Preview -
Module 2: Marketing Frameworks Across Business Models
Preview
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Module 3: Marketing Mix Demystification
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Module 4: Consumer Behaviour Principles
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Module 5: Marketing Research Fundamentals
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Module 6: Consumer Insight Extraction and Application
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Module 7: Digital Marketing Introduction
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Module 8: Marketing Measurement and Metrics
Text lesson
Module 2: Marketing Frameworks Across Business Models
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B2C (Business to Consumer) marketing strategies
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B2B (Business to Business) marketing approaches
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B2G (Business to Government) marketing techniques
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C2C (Consumer to Consumer) marketing dynamics
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Comparative analysis of marketing approaches
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Case studies across different business models