Curriculum
Applied Marketing Foundation Programme (AMFP)
Curriculum Breakdown
0/8
-
Module 1: Introduction to Marketing and Brand Management Principles
Preview -
Module 2: Marketing Frameworks Across Business Models
Preview
-
Module 3: Marketing Mix Demystification
-
Module 4: Consumer Behaviour Principles
-
Module 5: Marketing Research Fundamentals
-
Module 6: Consumer Insight Extraction and Application
-
Module 7: Digital Marketing Introduction
-
Module 8: Marketing Measurement and Metrics
Text lesson
Module 1: Introduction to Marketing and Brand Management Principles
-
Defining marketing in modern business context
-
Evolution of marketing principles
-
Role of marketing in organizational success
-
Basic brand management concepts
-
Difference between marketing and branding