Curriculum
Advanced Sales Management Programme (ASMP)
Starting Course
0/12
-
Advanced Sales Management Programme (ASMP)
Preview -
Module 1: Introduction to Marketing and Brand Management Principles
Preview -
Module 2: Marketing Frameworks Across Business Models
Preview
-
Module 3: Understanding Distributor & Channel Management
Preview
-
Module 4: Developing Commercial Policy & Trade Incentives
-
Module 5: Understanding Route to Market & Channel Segmentation
Preview
-
Module 6: Mastering Sales Force Performance Management
Preview
-
Module 7: Developing & Managing Territory for Growth
Preview
-
Module 8: Understanding Value Chain & Sales Finance
Preview
-
Module 9: Sales Analytics & Technology Integration
Preview
-
Module 10: Understanding Trade Marketing
Preview
-
Quiz: Mobile / Native Apps
After Course
0/1
Text lesson
Module 8: Understanding Value Chain & Sales Finance
The sales value chain and its impact on profitability
✔ Cost structure and pricing strategies
✔ Managing discounts and profitability balance
✔ Sales budgeting and financial reporting
Practical Application: Financial planning exercises for sales teams.