Curriculum
Advanced Sales Management Programme (ASMP)
Starting Course
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Advanced Sales Management Programme (ASMP)
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Module 1: Introduction to Marketing and Brand Management Principles
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Module 2: Marketing Frameworks Across Business Models
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Module 3: Understanding Distributor & Channel Management
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Module 4: Developing Commercial Policy & Trade Incentives
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Module 5: Understanding Route to Market & Channel Segmentation
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Module 6: Mastering Sales Force Performance Management
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Module 7: Developing & Managing Territory for Growth
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Module 8: Understanding Value Chain & Sales Finance
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Module 9: Sales Analytics & Technology Integration
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Module 10: Understanding Trade Marketing
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Quiz: Mobile / Native Apps
After Course
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Text lesson
Module 5: Understanding Route to Market & Channel Segmentation
Different sales channel structures & their benefits
✔ Optimizing route-to-market strategies for efficiency
✔ Identifying high-performing sales channels
✔ Managing direct vs. indirect sales channels
Practical Application: Develop a channel segmentation plan for your business.