Advanced Sales Management Programme (ASMP)

Module 1: Introduction to Marketing and Brand Management Principles

Module 2: Marketing Frameworks Across Business Models

Module 3: Understanding Distributor & Channel Management

Module 4: Developing Commercial Policy & Trade Incentives

Module 5: Understanding Route to Market & Channel Segmentation

Module 6: Mastering Sales Force Performance Management

Module 7: Developing & Managing Territory for Growth

Module 8: Understanding Value Chain & Sales Finance

Module 9: Sales Analytics & Technology Integration

Module 10: Understanding Trade Marketing

Quiz: Mobile / Native Apps