Curriculum
Advanced Sales Management Programme (ASMP)
Starting Course
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Advanced Sales Management Programme (ASMP)
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Module 1: Introduction to Marketing and Brand Management Principles
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Module 2: Marketing Frameworks Across Business Models
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Module 3: Understanding Distributor & Channel Management
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Module 4: Developing Commercial Policy & Trade Incentives
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Module 5: Understanding Route to Market & Channel Segmentation
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Module 6: Mastering Sales Force Performance Management
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Module 7: Developing & Managing Territory for Growth
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Module 8: Understanding Value Chain & Sales Finance
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Module 9: Sales Analytics & Technology Integration
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Module 10: Understanding Trade Marketing
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Quiz: Mobile / Native Apps
After Course
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Zoom lesson
Advanced Sales Management Programme (ASMP)
COVERAGE AREA
• Understanding Sales Leadership
• Mastering Sales Projection and Budget Planning
• Understanding Distributor and Channel management
• Developing commercial policy and trade incentives
• Understanding Route to Market and channel Segmentation
• Mastering Sales Force performance Management
• Developing and managing Territory for growth
• Understanding value chain and sales finance
• Sales Analytics and Technology Integration
• Understanding Trade marketing