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Advanced Brand Management Programme (ABMP) May 2025
The Advanced Brand Management Programme (ABMP) is a rigorous, project-based training designed to transform marketing professionals into strategic brand leaders.
- Description
- Curriculum
- FAQ
- Notice
- Reviews
Programme Overview
The Advanced Brand Management Programme (ABMP) is a rigorous, project-based training designed to transform marketing professionals into strategic brand leaders. This intensive programme bridges theoretical knowledge with practical application, equipping participants with cutting-edge brand management skills.
Programme Synopsis
ABMP is a comprehensive 12-week journey that delves deep into the intricate world of brand strategy, positioning, and management. Participants will engage in real-world case studies, develop actionable brand strategies, and gain insights from industry experts who have shaped some of Africa’s most successful brands.
Who Should Apply
- Brand Managers
- Marketing Managers
- Product Managers
- Marketing Professionals seeking advanced brand management skills
- Mid-level marketing executives aiming for strategic roles
- Entrepreneurs with brand development responsibilities
Admission Criteria
- Minimum of 3 years of marketing or brand-related experience
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Current role in marketing, brand management, or product management
- Strong analytical and creative thinking skills
- Proficiency in English
- Demonstrated passion for brand strategy and innovation
Final Project
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1
Final Project Briefing -
2
Final Project Guide
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3
Project Proposal & Opportunity Assessment Sample 1
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4
Project Proposal & Opportunity Assessment Sample 2
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5
Sample Radio Ad Scripts
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6
Sample Project 1: Glee Cup - Oluwatoyin Bolajoko
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7
Sample Project 2: SOHR Lashes - Wilfred Emmanuel
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8
Sample Project 3: Defy Flavoured Coffee - Ifedolapo Ojuade
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9
Sample Project 4: SOUL - Funso Elubeku
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10
Sample Project 5: Madara Yoghurt - Tomiwa Olajide
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11
Sample Project 6: Wazobia Academy - Victoria Attasiem
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12
Sample Project 7: Bull Beer - Oluwatobiloba Vaughn
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13
Final Project Storytelling
Module 1: Marketing Leadership and Structure
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14
Under Armor - Case Study
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15
Reading 1 - How to hire a rock star chief marketing officer
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16
Reading 2 - Marketing Interplay
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17
Reading 3 - Marketing Myopia
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18
Reading 4 - Market Sizing
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19
Reading 5 - Marketing and the Other Business
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20
Reading 6 - Reflections of a Six Time CMO
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21
Reading 7 - Rethinking Marketing
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22
Reading 8 - CMO Action to Spark Growth Reaction
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23
Reading 9 - Show Me The Money, Not Just The Customer
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24
Lecture Video Recording 1
To be uploaded soon
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25
Lecture Video Recording 2
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26
Lecture Video Recording 3
Module 2: Brand Foundation and Strategic Marketing
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27
Case Study - Unilever (A) Small Can Big Impact
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28
Reading 1: Brand Archetyping
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29
Reading 2: Brand Ladder Building - Insead
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30
Reading 3: Situation Analysis Models
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31
Reading 4: Great Brands
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32
Reading 5 - How to Create a Brand Name
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33
Reading 6: Brand Portfolio Management
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34
Lecture Video Recording
To be uploaded soon
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Module 3: Marketing Finance and Brand Profitability
Module 4: Innovation Development and Insight Management
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39
Case Study - Pintura Corporation The Lena Launch Decision
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40
Reading 1 - Business Experimentation
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41
Reading 2 - Pitfalls of the NPD Process
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42
Reading 3 - Innovation is everybody's job
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43
Reading 4 - Co-creation 5 Guiding Principles
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44
Reading 5 - Co-creating unique value with customers
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45
Reading 6 - Managing your Innovation Portfolio
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46
Reading 7 - Market Driving Strategies
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47
Reading 8- Executive Summary of Data to Insight to Action
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48
Reading 9 - Fogg Behavior Model - BMAT
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49
Reading 10 - Marketing Insights Course Taster
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50
Reading 11 - Turning Customer Insights Into Action
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51
Reading 12 - Wisdom Cycle
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52
Reading 13 - Stop Forecasting and Start Backcasting!
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53
Lecture Video Recording
Module 5: Marketing Communication Development and Production
Module 6: Media Management & Connection Planning
Module 7: Brand Planning & Execution (RTM + LOS + RGO)
Module 8: Digital Marketing and Integration
Module 9: Marketing Metrics and Measurement
Q1: Is prior marketing experience mandatory?
A: While 3-5 years of experience is preferred, exceptional candidates with demonstrated potential may be considered.
Q2: What are the technology requirements?
A: Participants need:
Stable internet connection
Laptop or computer
Basic digital literacy
Webcam and microphone for online interactions
Stable internet connection
Laptop or computer
Basic digital literacy
Webcam and microphone for online interactions
Q3: Can I get a payment plan?
A: Yes, we offer flexible payment options. Contact our programme coordinator for details.
Q4: What is the selection process?
A:
- Online application
- Resume screening
- Optional interview
- Final selection based on potential and fit
- Online application
- Resume screening
- Optional interview
- Final selection based on potential and fit
Q5: What support is available after the programme?
A:
Alumni network access
Ongoing mentorship
Job placement support
Continued learning resources
Alumni network access
Ongoing mentorship
Job placement support
Continued learning resources
Investment
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Programme Fee: ₦650,000 (VAT inclusive)
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Includes:Â
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Full programme access
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Course materials
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Lunch and refreshments
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Programme Certificate
Â
Application Process
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Complete online application
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Submit professional resume
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Pay application fee
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Attend optional interview
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Receive admission decision
Application Deadline: Two weeks before programme commencement.
Stars 5
6
Stars 4
0
Stars 3
0
Stars 2
0
Stars 1
0
Including VAT and Acceptance Fees
Course details
Duration
12 Saturdays/ Time: 9:00 AM - 5:00 PM / Total Contact Hours: 96 hours
Lectures
76
Level
Advanced
