Media Management and Connection Planning

Programme Overview

An intensive training program designed to expose participants to the strategic media planning process, with a focus on optimizing media budgets which typically constitute the largest portion of Marketing DME/A&P expenditure.

Programme Synopsis

This program delves into the critical aspects of media management and strategic planning to ensure optimal allocation and utilization of media budgets. Participants will gain insights into creating effective media strategies, evaluating media channels, and developing comprehensive connection plans that align with brand objectives.

Who Should Apply

• Brand and Marketing Managers
• Creative Directors
• Media and Digital Managers

Admission Criteria

• Current role in brand management, marketing, or media
• Basic understanding of marketing fundamentals
• Involvement in media planning or budget allocation

Duration
2 Days

Mode of Delivery

Live Hybrid (In-person with virtual participation options)

Unique Selling Propositions

• Practical approach to managing the largest component of marketing budgets
• Industry-relevant case studies and frameworks
• Interactive sessions with experienced media strategists
• Actionable media planning templates and tools