In a country where marketing expertise is increasingly vital …
Marketing Communication and Storytelling Masterclass
Instructor
BMA
- Description
- Curriculum
- FAQ
- Notice
- Reviews
Programme Overview
An intensive two-day programme designed to revolutionize how marketing professionals approach communication and storytelling, providing advanced techniques to create compelling narratives that drive brand engagement and business results.
Programme Synopsis
This masterclass explores the strategic art of communication and creative storytelling, equipping participants with sophisticated tools to craft narratives that resonate, inspire, and drive meaningful connections between brands and audiences.
Who Should Apply
- Brand Managers
- Marketing Managers
- Creative Directors
- Media Managers
- Digital Marketing Professionals
- Communication Specialists
- Content Creators
- Public Relations Professionals
Admission Criteria
- Minimum of 2 years of marketing or communication experience
- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- Strong written and verbal communication skills
- Demonstrated ability to craft engaging narratives
- Creative thinking capabilities
- Proficiency in English
Curriculum Breakdown
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1
Module 1: Foundations of Strategic Communication -
2
Module 2: Narrative Development Techniques
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3
Module 3: Multi-Channel Communication Strategies
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4
Module 4: Creative Storytelling in Marketing
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5
Module 5: Advanced Communication Technologies
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6
Module 6: Practical Communication and Storytelling Workshop
Q1: Is this suitable for beginners?
A: The programme is designed for professionals with some communication experience, but motivated individuals can benefit.
Q2: What pre-work is required?
A: Participants will receive pre-programme reading and a preliminary storytelling challenge.
Q3: Will I get individual feedback?
A: Yes, participants receive personalized feedback during workshops and product development projects.
Q4: What technology do I need?
A:
- Laptop
- Strong internet connection
- Basic understanding of digital tools
- Laptop
- Strong internet connection
- Basic understanding of digital tools
Q5: What post-programme support is available?
A:
- Follow-up mentorship session
- Product management resource access
- Alumni network connection
- Follow-up mentorship session
- Product management resource access
- Alumni network connection
Mode of Delivery
Â
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Live Hybrid Learning
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In-person sessions at BLIM Place
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Simultaneous online streaming
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Interactive workshops
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Storytelling exercises
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Expert-led discussions
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Recorded sessions for review
Unique Selling Propositions
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Comprehensive communication and storytelling training
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Practical, implementation-focused learning
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Led by industry communication experts
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Strategic narrative development
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Real-world case study exploration
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Cutting-edge communication techniques
Investment
Â
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Programme Fee: ₦300,000
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Includes:Â
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Full programme access
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Comprehensive course materials
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Lunch and refreshments
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Certificate of completion
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Post-programme communication support
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