Curriculum
TWO-DAY MARKETING LEADERS WORKSHOP
Starting Course
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Two-Day Marketing Leaders Workshop – Master Advanced Marketing Strategies
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Module 1: Introduction to Marketing and Brand Management Principles
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Test: Understanding Marketing Strategy Formulation
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Module 2: Marketing Frameworks Across Business Models
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Module 3: Understanding Value Chain Construction and Management
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Module 4: Understanding Revenue Growth Management
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Module 5:Mastering Performance Marketing
After Intro
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Text lesson
Module 2: Marketing Frameworks Across Business Models
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B2C (Business to Consumer) marketing strategies
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B2B (Business to Business) marketing approaches
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B2G (Business to Government) marketing techniques
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C2C (Consumer to Consumer) marketing dynamics
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Comparative analysis of marketing approaches
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Case studies across different business models